Wendy Wu Tours had two travellers in Chengdu at the time of the earthquake in the western province of Sichuan in China.
These passengers are safe and their travel plans continued unaffected with the operator liaising with their travel agent and family in the UK to reassure.
The epicentre of the quake struck a rural area on Saturday, some 71 miles from the modern city of Chengdu, the province’s capital.
Nineteen passengers that travelled to Chengdu on Sunday all departed as planned and have continued on their itineraries without changes.
A further 10 passengers are due to depart to Chengdu today, and they will depart as normal and their tours are unaffected, the company said.
The company said it has been closely monitoring the situation and has been in regular contact with their ground operation in China.
At least 188 people are reported to have been killed and 11,500 injured in the disaster.
Wendy Wu UK managing director Laurence Hicks said: “Our thoughts go out to all those affected by the earthquake in this rural area of China.
“Wendy Wu Tours prides itself on the extensive knowledge of its on-the-ground teams and staff. Therefore we have been able to react to the situation rapidly and effectively ensuring up to date information and advice for all our customers, both those on tours and those due to travel imminently.
“We are liaising with the relevant authorities continually and will adapt to the situation if advice changes.
“Currently the areas affected are not those covered by our tours and we feel that the best way to support the region and its people during this time is to continue to travel to this fascinating area and help to rebuild the infrastructure and support the locals through the economy of tourism.”