Parts of Cardiff airport have been revamped in an effort to make it more attractive to inbound travellers.

New art and multimedia installations are part one of wider activity designed to make the airport more popular and improve passenger experience since it was taken over by the Welsh government in March.

Arrival walkways and public areas have been upgraded to promote Welsh culture, heritage, landscape, products and businesses.

The three-year project will include regular updates to keep the installations and displays current.

First minister Carwyn Jones said: “First impressions are important. Cardiff airport is a major gateway into Wales for air passengers and this new project will showcase a uniquely Welsh approach to business, culture, the arts, tourism and events.”

Airport chief executive John Horne said: “The customer journey has been greatly enhanced, making the arrival experience far more enjoyable. Passengers now experience an exciting welcome to Wales and initial reactions have been hugely positive; people are not expecting it but it makes everyone smile and gets everyone talking.

“We have been closely involved in the project with Welsh government and it is part of our ongoing commitment to improving the customer experience at Cardiff.”