A third route between the UK and Tel Aviv is to be launched by easyJet.
Flights from Gatwick start on April 1, complementing services to the Israeli city from Luton and Manchester.
The airline will run three flights a week on the new route with fares starting at £90.49 one way.
The budget carrier has flown 190,000 passengers to and from Tel Aviv in the past 12 months and expects numbers to grow further in 2014.
UK commercial manager Hugh Aitken said: “We expect to carry around 50,000 passengers each year on the new Gatwick service. Combined with our flights from London Luton and Manchester this means we will operate 16 weekly flights to Tel Aviv from the UK.
“Our research, in conjunction with the Jewish News, has helped us better understand why passengers choose Tel Aviv and informed us about what they enjoyed about their trip. The most striking finding was the destination’s growing popularity with young travellers who viewed it as a relaxing beach destination to visit.
“One of the reasons for launching new flights from London Gatwick is because Tel Aviv’s appeal as a popular leisure destination has been growing.”