Garuda Indonesia has agreed to become the first training kit sponsor for Liverpool Football Club in a two-year deal from June.
The training kit deal follows an extensive pre-season 2013 tour by Liverpool to Asia and Australia.
The five-times European Cup winners have a strong presence in the region, with match kit sponsor, bank Standard Chartered, having extensive operations there.
The club – currently fourth in the Premier League – has a huge fan base in Asia, including in Indonesia, where fans represent the biggest following on the club’s Facebook page, at more than 1.5 million.
The financial size of the partnership is not being revealed, the BBC reported.
The deal is similar to rival Manchester United, which also has separate match and training kit sponsors and signed a five-year sponsorship tie-up with Aeroflot last summer.