A pan-European social media competition offering the chance to win a holiday to the US every month is launched today by Thomas Cook Group and Brand USA.
The United Stories of America promotion will run simultaneously across the UK, Germany, Belgium and Holland until April.
Hosted on Thomas Cook’s Facebook pages, consumers across Europe who have travelled to the US will be invited to visit an app that allows them to share their memories by ‘pinning’ their favourite experience to an interactive map and sharing with their friends.
Those who have yet to travel to the US will also be able to enter the United Stories of America competition, by pinning their American dream destination to the map and giving the reasons why they would like to experience a holiday there.
A range of prizes will be available to win throughout the campaign, including vouchers to put towards a holiday and a prize draw at the end of each month that will see one entrant winning an all-expenses paid holiday to the US for four persons.
The move follows Thomas Cook and Brand USA joining in a multi-million dollar partnership designed to inspire holidaymakers to think of the US as a premier travel destination and make it their next destination.
It forms part of a joint ‘Discover America’ initiative, which aims to raise awareness of travel to the US.
Brand USA president and chief executive, Christopher Thompson, said: “There are no better advocates of the USA than the people who have spent time there and enjoyed it.
“By encouraging visitors to talk about their holidays and share their incredible US experiences, we hope this will lead to many more consumers discovering this land, like never before.”
Thomas Cook group head of media and partnerships, Stuart Adamson, said: “United Stories of America, along with the wider campaign, demonstrates our determination to deliver highly engaging, creative solutions for Brand USA, with digital at their core.
“By taking advantage of the scale of Thomas Cook as a brand, we are confident that our activities to promote ‘Discover America’ will firmly position America’s incredible variety of destinations and holiday-options in the minds of consumers across Europe in a fun and innovative way.”