Self-catering specialist Blue Chip Holidays has appointed Bourne Leisure’s Allan Lambert as managing director.
Lambert, who is currently head of retail sales at Bourne Leisure, takes over from Alan Taylor on March 28. Taylor will remain on the board.
Liam Gavin, chairman of Blue Chip Holidays, said Lambert had been appointed to spearhead a nationwide growth strategy.
“Our goal is to take Blue Chip Holidays from being a regional leader to a national leader, offering a growing selection of high-end self catering holiday homes and lodges in key locations across the UK.
“This year alone we aim to grow from 890 four and five-star properties to in excess of 1,200, and over the next two years we are targeting a national portfolio of more than 1,500 properties.
“Allan is perfectly placed to enable the business to achieve these growth plans having held senior sales, marketing and commercial roles across Bourne Leisure working for the Butlins, Haven and Warner Leisure Hotels brands.
“Allan also brings with him excellent industry contacts as a Director of the Institute of Travel and Tourism, a Charity Ambassador for the Family Holiday Association, and having previously been Chairman of Tipto – the Truly Independent Professional Travel Organisation.”
Commenting on his appointment, Lambert said: “I’m very excited to be joining Blue Chip Holidays at such a significant time for the business with its ambitious plans and appetite for growth.
“I look forward to working with the senior leadership team to help achieve their strategic goals and aspirations to grow the business in holiday regions, product portfolio and routes to market.”