Scenic Tours has become the 13th river cruise operator to join cruise association Clia UK & Ireland.

It comes after the operator recently announced its move to sell through the trade. Speaking at the launch of Emerald Waterways’ Emerald Sky earlier this year, Angela Sloan, national sales manager for the UK, said the company now had the right infrastructure in place to work with agents.

Andy Harmer, director of Clia UK & Ireland, said: “We are delighted to be working with the team at Scenic Tours as they become our 13th river cruise operator in membership.

“River cruising continues to show tremendous growth in guest numbers and new ship launches this year and next offer great opportunities for travel agents, both those already selling river cruise and those with an interest in joining the sector.

“Clia UK & Ireland offers a broad portfolio of river cruise events, training and online resources to support our travel agent members, including our recently announced River Cruise Convention in Amsterdam this November for those interested in growing their river cruise business.”