Northeast agency group Seaside Travel is poised to open its 10th branch later this summer.
News of the new outlet in Guisborough in North Yorkshire follows openings in Boldon Colliery, Tyne and Wear, and another in Prudhoe, Northumberland, earlier in the year.
Brand manager Richard Lowrey-Heywood at Seaside Travel, which opened three branches last year, said the Guisborough shop will open in late August or early September.
He said the location was ideal for departures from Teesside airport, as well as Newcastle.
More: Seaside Travel embraces football fever to drive sales
Seaside Travel seeks to help parents avoid term-time breaks
Seaside Travel to open two more stores
He added: “It is a great community, a great little high street and great access to Teesside and Newcastle.
“We asked our clients where they wanted us and we looked at areas we were not known in.”
A statement on social media from the independent company, owned by Nicola Park, said: “We are so excited to be opening in this thriving town.
“This will be our tenth shop. We can’t wait to serve the community and show you our amazing deals.”
The company its looking to hire staff for the shop, including a manager, assistant manager, a full-time sales assistant and one on a part-time basis.