SUNWORLD will look to increase brand recognition with the public after completing its 17-strong marketing team.
Peter Curtis has been recruited from outside the industry and will be responsible for raising the operator’s high-street profile in his role as brand manager.
Other new recruits are direct marketing manager Adrian Robertson, market research manager Amanda Rankin and brand innovation manager Annie Corcoran. The team will be led by group marketing director Lindsey Allardyce.
“Our aim is to develop a more innovative and original approach to marketing operations,” she said.
Mark Bloxham has been appointed as overseas operations manager having worked for seven years with Inspirations’ overseas and personnel departments.