Travelpack is to unveil a new trade website with access to an expanded product range as it plots further growth following its recent acquisition.
In July, the operator bought the business and assets of Infinity Media Promotions, which trades under various names, including Infinity Tours, a Latin America specialist, and travel websites such as Infinitycruises.co.uk.
Travelpack managing director Vishal Patel said the deal would help to improve product on Travelpack’s website, due to be relaunched later this year in time for the 2025 peak sales period.
More: Travelpack steps in to acquire Infinity Tours
A major element of the revamp will be the introduction of bookable tailor-made cruise packages and rail for the first time, plus an expanded range of accommodation with the addition of at least eight bed banks.
The addition of cruise will enable agents to put together a cruise with a land stay and flights as a package bookable online.
Patel said: “It’s something agents want; there is a percentage of agents who want to package holidays themselves. They will be able to dynamically package cruises, and rail will be bookable online for the first time. We’ll also add suppliers to our accommodation search while improving the search functionality.”
Patel said the site would offer location-based searches for holidays or accommodation in a certain location or postcode.
“You could put in a postcode or landmark or wherever your client wants to be. No one else in the market has got this,” he said.
Patel said the company could now tap into a bigger cruise product range and look to expand tailor-made product in Latin America through its Travelpack brand.
“The goal is to keep growing. They [Infinity] have a really good team; they know cruise products inside and out,” he said, but stressed the acquired company would operate independently with no job cuts.
Patel added: “The deal is more of a merger than an acquisition. They are plugging a gap we have. It’s a nice fit for both companies.”
Travelpack is on target to turn over £85 million this year, said Patel, who is determined to surpass the £100 million mark in the near future.
He said: “I want to break my dad’s [chairman Ashok Patel] record in 2025-26; he did £102 million.”
Patel did not rule out further acquisitions.