Hollywood actress Nicole Kidman is the face of a global advertising campaign by Etihad Airways.
A TV advert was shot on board the UAE carrier’s new Airbus A380 and in locations around the world, including various landmarks in Abu Dhabi.
Kidman both stars and narrates the advert, which will be shown on global TV stations and social media in both 60 and 30-second formats. Still versions will appear in print, digital and on outdoor channels.
The airline’s chief commercial officer, Peter Baumgartner, said: “This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels.
“Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance – values which form the foundations of the Etihad brand.”