Fred. Olsen Cruise Lines is encouraging early bookings with a new ‘price promise’ incentive for consumers.
Passengers who book within first four weeks of a cruise going on sale will receive either a cabin upgrade or an on board credit should an equivalent cabin be reduced at a later date.
The first opportunity to take advantage of the new freedom fare initiative will be on summer itineraries departing from May 27, 2026.
The programme includes three sailings timed to coincide with the solar eclipse in August 2026, with Bolette and Balmoral sailing to Iceland and Borealisheading for Spain.
Departures from Southampton, Liverpool, Newcastle and Edinburgh Rosyth are featured.
Head of sales Geoff Ridgeon said: “Feedback told us that our guests weren’t sure when the best time to book was to get the best value for their cruise, and so our freedom fare price promise has been created specifically with guests in mind.
“It means that, by booking a freedom fare in those first four weeks of a cruise going on sale, your customers will not get better value for money at any other time.
“If, later down the line, the price of an equivalent cabin on their cruise is reduced by us, we promise they will receive a free cabin upgrade or credit to spend on board, adding value to their cruise.”
Head of product innovation Martin Lister added: “There are many highlights from our new summer 2026 itineraries, but undoubtedly, the special sailings for August’s total eclipse of the sun, are particularly exciting.
“In Iceland, guests on board Bolette and Balmoral will experience whales, waterfalls and geysers, all while being in the place where the sun will cover the moon for the longest period, while those aboard Borealiswill discover the old towns and promenades in Spain, plus a full eclipse before the sun sets.
“All of our new itineraries have been curated to allow guests to embrace the local way of life, seek out native wildlife and witness spectacular natural wonders and breathtaking scenery.”