Inspire Europe is funding membership of Aito for its entire group of home-based independent travel advisors.
The new partnership with the Specialist Travel Association will provide Inspire’s homeworking community with access to Aito’s portfolio of specialist tour operators and holiday experiences.
The relationship will also deliver additional benefits to its homeworkers, including participation at Aito meetings and events.
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One Inspire ITA has already collaborated with an Aito member to support a festive event.
Inspire Europe managing director Lisa Henning said: “Our independent travel advisors consistently report that they are seeing a growing appetite for authentic and experiential holidays among their clientele.
“The Aito membership opens doors to a range of differentiated product that complements our existing extensive portfolio, which will enable our homeworkers to further elevate their offering.”
She added: “This investment demonstrates our ongoing commitment to delivering exceptional value to our homeworking community.
“By funding Aito membership for our homeworkers, we’re reinforcing our dedication to supporting their growth and success.”
Aito head of membership, Emma Taylor said: “Inspire’s commitment to delivering high-quality, personalised travel experiences aligns seamlessly with Aito’s core values of integrity, excellence, and dedicated service.
“This partnership offers mutual opportunities. Inspire members will now have full access to Aito’s valued tour operators, expanding their product portfolio, while our tour operator members can reach new clients through Inspire’s extensive network.
“We look forward to the shared growth and insights Inspire brings to our community of specialist travel brands.”