HX Hurtigruten Expeditions has launched its first standalone loyalty programme.
From this month, the HX Explorers initiative will have two tiers offering exclusive benefits for first-time passengers and customers who have sailed for more than three nights.
These include special rates for repeat bookings, year-round activities and a dedicated loyalty manager for members.
There are also discounts for “like-minded and sustainable brands” such as CEWE, Waterhaul and Ocean Bottles.
More developments in the HX Explorers programme will come in due course.
HX chief executive Gebhard Rainer said: “HX Explorers is our commitment to recognising and rewarding our loyal guests, encouraging them to dive into new adventures and discover the world with a fresh perspective.
“With HX Explorers, we recognise that today’s travellers seek more than just vacations – they desire meaningful experiences that resonate and inspire. HX is dedicated to creating unforgettable moments, whether in the polar regions or during wildlife encounters in Alaska or the Galapagos Islands, fostering a sense of belonging among our community of curious travellers.”