Jet2holidays has prepared for a surge in sales this weekend with a flurry of consumers expected to be keen to book trips on ‘Sunshine Saturday’.
The first Saturday of January is typically one of the most popular days of the year to book a holiday, so Jet2holidays has ensured that its contact centre is fully staffed and its dedicated independent travel agent team will be working “tirelessly” to support partners.
The company is predicting its Travel Agent Finder page, which enables customers to find the nearest independent high street agent that sells Jet2holidays, to see an increase in traffic this weekend.
Jet2holidays anticipates strong demand for summer, winter 2025-26 and summer 2026 – along with some customers also making last-minute bookings for January, February and March, as people look to escape the cold UK weather.
More: Jet2 reports strong demand over festive period
The most popular destinations are expected to be the Canaries, Balearics, mainland Spain, Greece, Cyprus and Turkey.
Italy, Malta, Croatia, France, Montenegro, Bulgaria, Morocco and Portugal are anticipated to see strong growth, with city-break destinations such as Athens, Porto, Krakow, Rome, Prague, Budapest and Barcelona also forecast to be popular.
Alan Cross (pictured), director of travel agent relationships at Jet2holidays, said: “Thanks to the hard work we have put in to ensure that agency partners have everything they need to capitalise on the demand for Jet2holidays, we are anticipating a strong peaks.
“We are expecting a surge this weekend so our contact centre and dedicated independent travel agent team will be working tirelessly to make sure that partners can take advantage of every single opportunity out there.
“This Sunshine Saturday is shaping up to be a fantastic one for Jet2holidays and we are doing all we can to help our partners capitalise upon this demand.”
Jet2holidays is currently running its biggest ever peaks campaign, called One Step Beyond.
It includes a sale with discounts of £100 per person and a competition for agents to win one of 200 places on a Destination Discovery fam trip in 2025.