UNIVERSAL’s Spanish theme park Port Aventura has appointed its first sales representative for the UK and Ireland.
Sarah Johnson, currently new product delivery manager at Thomson, will become Port Aventura’s sales and marketing manager in July. She will be based at Universal’s UK office in Hammersmith, London.
International and national sales manager Marta Alvarez said: “The UK and Ireland are key markets for us and we are fully aware of the importance of having a representative based here and accessible to the travel trade.”
She said Johnson would be responsible for increasing sales through the trade and raising awareness of Port Aventura in the UK.
Johnson will work alone initially, but with the backing of the international sales team in Spain. Alvarez said more UK staff may be recruited in the future, depending on how sales develop under Johnson.