Tax receipts from tourism bring more of a benefit to destinations than previously realised, according to a ground-breaking study by the Travel Foundation, Tui Group and PwC.
The study of the total impact of tourism at eight mainstream Tui hotels in Cyprus found tax receipts totalled €25 per customer per night, taking account not just of direct taxes but VAT, corporation tax on companies and income tax.
At the same time the study found the environmental impact of tourism could be significantly greater through the supply chain than at the hotels themselves.
It found suppliers generated close to 14 times as much waste as the eight hotels in the study – 25kg of waste per customer per night from the supply chain against 1.8kg from the hotels.
The research involved the first application to tourism of a comprehensive impact assessment developed by management consultancy and financial services group PwC – the Total Impact Measurement and Management (TIMM) tool.
This looked at every aspect of visitors’ impact at the eight hotels from the moment they arrived until their departure.
It was carried out at the end of last year and the results will be published on July 7.
Travel Weekly will host a discussion of the findings with PwC, The Travel Foundation and Tui at the PwC offices in London on July 13.