Travel agents are urged to get on board with Princess Cruises’ ‘Love Boat’ campaign, which stars Hannah Waddingham and launches on Valentine’s Day.
The award-winning actor and musical theatre star will feature in “Love Boat by Hannah”, which will make its live TV debut in the UK on February 14.
In the advert, Waddingham sings the theme song from The Love Boat, the hit ABC series that ran from 1977 to 1986.
The 30-second ad will air nationwide from February 14 to March 16 during peak times on ITV1, ITV Digital, Channel 4, Channel 4 Digital, and Sky Media.
It will be seen during the breaks of shows such as Coronation Street, Dancing on Ice, Who Wants to be a Millionaire?, and Come Dine with Me.
Hays Travel will be using the ad across its social media and brand TV screens from March 3 through to March 16.
Princess Cruises said the Valentine’s Day launch “reinforces” its reputation for romance.
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Hayley Moore, sales director for Princess Cruises UK and Europe, said: “We are so excited to introduce Princess Cruises to an audience who may have never considered taking a cruise before, but who will most certainly know British icon Hannah Waddingham.
“Her captivating performance in ‘Love Boat by Hannah’ highlights the unique experience of a Princess voyage and inspires people to explore the joys of cruising, providing a fantastic opportunity for travel agents to attract new customers and ultimately drive bookings.
“Travel agents interested in maximising the ‘Love Boat by Hannah’ ad campaign for their customers should contact their Princess Cruises sales manager.”
In 2024, Waddingham was named godmother of Sun Princess, the newest addition to the Princess Cruises fleet.
Other godmothers for the cruise line include the likes of Diana, Princess of Wales, Audrey Hepburn and Sophia Loren.
Eithne Williamson, vice-president of Princess Cruises UK and Europe, added: “As godmother of Sun Princess, Hannah brings her extraordinary talent and infectious energy to The Love Boat’s legacy.
“Her performance beautifully captures the timeless elegance and spirit of adventure that define the Princess Cruises experience.”