RADISSON Seven Seas Cruises has launched its first incentive programme to raise the cruiseline’s profile in the UK market.
The brochure, called A Perfect Incentive, features all four of Radisson Seven Seas cruise ships – Seven Seas Navigator, Radisson Diamond, Song of Flower and Paul Gauguin.
It lists in-depth details about the facilities on board, including technical information, as well as showing the deck plans.
Marketing manager Joanne Moran said: “This is something they don’t even have in the US yet. The UK is a small percentage of our total business but I am sure this will help it to increase.
“It is giving organisers something solid to look at and puts us in a better position to pitch for business.”
Moran said prices for a cruise incentive compare well to a land-based event as everything is included in the package.
Also, ships are chartered on a per day rate, so a group of 100 people pays the same as 150.
She added that Radisson Diamond spends about 35 weeks a year on charter to the incentive market.