Tourico Holidays claims three-fold car rental increase

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US wholesaler Tourico Holidays is signing up more car rental companies after claiming a 300% year-on-year rise in gross revenue from the sector.

The firm has also established a new team dedicated to its car rental business, as it looks to continue the expand a network of direct connect partners throughout the world.

The company has direct connect deals with Hertz, Avis-Budget Group, Sixt, and Enterprise Holdings and is finalising arrangements with Europcar, Advantage Rent a Car, E-Z Rent-A-Car and Dollar & Thrifty Car Rental. 

Direct connect clients can search and book in real-time by city or by airport and view the locations of available cars on a map – while filtering by supplier, vehicle type, transmission and amenities.

Former long-term Hertz employee, Konni Marshall, has been taken on as vice president of business development for car rentals. 

Yoseph Parpara, head of Tourico’s connectivity development and integration of third-party companies since 2003, will head the development of the organisation’s car rental technology. 

Marshall said: “The car rental sector of Tourico has exploded in the past year and with a specialised new team and added focus, there’s no reason we can’t triple our growth again in 2016.”

The company’s strategic development executive vice president, Ofir Cohen, said: “Tourico has direct connect car rental partnerships in more than 100 different countries and our distribution clients are afforded real-time availability and prices that only a high-volume buyer can secure.

“The results of our improved car rental sector speak for themselves. The more product that gets sold through our channels, the more car rental companies realise the value that we can bring to their business.”

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