On The Beach founder Simon Cooper believes it would be “less disruptive” for Britain to stay in Europe.

Speaking at a Travel Weekly Business Breakfast, Cooper said that although he hadn’t completely made his mind up ahead of June’s referendum, he favoured a united Europe over a British exit (Brexit).

“For most people it’s better the devil you know than the devil you don’t. It will be less disruptive if we stay in,” he admitted.

“No-one can say how much impact staying in or out will have or how much holidays will cost and if they will go up; but no-one is telling me that that [price rises] will be the case.”

His comments follow those of several other prominent business leaders including Sir Richard Branson who have come out in favour of staying in Europe.

Ryanair chief executive Michael O’Leary yesterday urged a ‘yes’ vote in the referendum on Europe on June 23, while other travel industry leaders including Monarch Group chief executive Andrew Swaffield and Tui Group chief executive Fritz Joussen have already come out in favour of Britain remaining in Europe.