News

VisitBritain’s figures reveal inbound tourism growth

Image via Shutterstock

More foreign tourists are travelling to English regions with some areas showing double digit growth in visitor numbers and increased spending.

Visits to regions of England outside London were up 7% in the first nine months of 2015 over the same period in 2014 to a record 11.7 million.

Spending by international visitors across the regions was up 4% to £5.8 billion, according to official figures.

The North of England experienced strong growth with visits to the north-east up 23% to 460,000 and 12% to 2.1 million to the north-west.

Figures released this month by VisitBritain also show that July to September 2015 was a record breaker with 4.7 million visits to English regions, an 8% increase, and beating the previous record set in 2006.

The latest figures come as VisitBritain prepares host its annual tourism event ExploreGB in Liverpool next week.

More than 300 international buyers from 40 countries are set to do business with more than 300 travel trade suppliers from across England, Scotland, Wales, Northern Ireland and Ireland at the event on March 3-4.

Tourism minister, David Evennett, said: “We invested £10 million in 2015 to boost tourism in the North and these figures show that it is already making a huge difference, bringing more visitors to the area.

“A booming tourism industry supports local economies, brings job growth to the regions and helps cement their reputation as must-visit destinations.”

VisitBritain director, Patricia Yates, said: “Inbound tourism is one of our fastest growing export industries and with five years of consecutive growth in visitor numbers and record-breaking figures for 2015, it is really encouraging to see that this growth is being spread across so many of our regions.”

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.