Tui Group chief executive Fritz Joussen will make the opening address on traveller safety at the ministers’ summit at this year’s World Travel Market in London.

He is due to speak to an audience of around 100 tourism ministers and senior industry executives from across the globe on November 9 as part of the revamped three-day exhibition.

The summit will explore how the tourism sector can work together to make travel safer and more seamless.

Joussen will outline how Tui is dealing the challenges of security in its operations and open a key debate on how public and private sector can promote a safer and more seamless travel experience.

WTM London senior director, Simon Press, said: “In previous years, the summits have offered insights into issues such as social media, branding and the legacy of ‘mega-events’ such as the World Cup and Olympics.

“This year’s summit will tackle the vital matter of traveller safety, looking at terrorism and other problems facing the industry, ranging from volcanic ash clouds to floods and earthquakes.

“But we’ll also discuss ways to make travel more seamless, smoothing the way for travellers across the globe.”

Taleb Rifai, secretary general of joint summit organiser, the UN World Tourism Organisation, added: “Safety and security in all its aspects is a global challenge that can only be addressed through collective action and a global response.

“Public and private sectors must plan, work, communicate, and respond together. Stepping up cooperation between the industry and governments is fundamental to enhance security and advance travel facilitation”.