UK travel to Tenerife soared by more than 20% in the fist five months of the year.
Latest figures from the Tenerife Tourism Corporation show that more than 800,000 UK travellers visited the largest of the Canary Islands between January and May 2016, up 20.8% year-on-year.
The new figures follow a 4.8% annual rise in 2015 to more than 1.7 million visitors from the UK, the largest source market to Tenerife with a 34% share.
Beach resorts in the south of the island continue to be the most popular area for UK holidaymakers, with the majority staying in four and five star hotels.
Tenerife Tourism Corporation travel industry and promotion director, Pia Louw, said: “We are very encouraged to see continued growth from the UK market year on year, with average growth of 3.5% for the last five years.
“The latest figures for the first months of 2016 are also very encouraging and demonstrate that our beloved British visitors recognise that we have so much to offer – from must-visit attractions such as the UNESCO-listed Teide National Park to the latest products including stargazing, sports and luxury tourism.”