A specialist South American tailor-made tour operator set up by two former travel agents has secured a preferred supplier deal with the Advantage Travel Partnership.

Latin Routes was established in 2012 by Jess Bain and Martin Johnson, both experts in the region.

Former Abta chairman and Advantage chief executive, John McEwan, chairman of Latin Routes, said: “The Advantage partners are ideally suited to selling our high quality tailor-made holidays thereby providing a higher level of expertise and satisfaction to customers.”

The exclusive partnership means that Advantage members will receive support from staff who have either lived, worked or travelled extensively in South America.

This means they are able to offer inside knowledge and expertise of the destinations featured.

Bain, Latin Routes’ director of trade relations, said: “We have considerable knowledge and expertise and want to increase confidence of selling South America amongst our agent partners as well as supporting them in any way we can.

Advantage commercial manager, Victoria Jones, said: “We are delighted to have entered into an exclusive partnership with Latin Routes.

“Their breadth of product, knowledge and experience is undoubtedly a great fit for Advantage members, giving them the support and confidence required to sell such a fantastic destination.”