Your Holiday Booking to open Tesco pop-up travel shops

Vertical Group’s homeworking agency Your Holiday Booking is to open a series of pop-up travel shops in Tesco stores.

The company trial events, held over the past three months, had proved successful.

The shops will be staffed by teams of homeworking agents and are backed by Efteling, Funway and Jet2holidays.

A statement from the company said it was “one of a series of activities aimed at growing brand awareness and building customer relations in local markets”.

Group recruitment and development director, Paula Nuttall, said: “The growth in our homeworking community allows us the luxury of staffing these pop-up shops; we tried several locations earlier this year, which yielded bookings from local consumers-so we are confident this is a recipe for success.

“The trials have allowed us to refine our approach and process, and with our local marketing strategy we hope to attract new customers into the Tesco stores.”

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