Thomas Cook reveals plans to expand range of own-brand hotels

Thomas Cook is to expand it range of in-house hotels and resorts with at least 14 new properties due to open over the next two years.

These will include a third Ocean Beach Club by Sunwing in Cyprus to join resorts in Gran Canaria and Crete and two further Casa Cooks in Kos and Majorca.

The new Casa Cook hotels will build on the success of a property in Rhodes which opened this year.

The first Thomas Cook own-brand hotel in Italy, Sentido Acacia Marina in Sicily, and first hotel in the Maldives, smartline Eriyadu will also open.

Cook also plans to make more rooms in its own-brand hotels, especially Sunwing Family Resorts and adult-only Sunprime Hotels, available to sell in more of its markets across Europe.

There will be an additional nine new own-brand properties opening over the next two years.

These include properties in Cape Verde, Bulgaria, Turkey and Croatia, Spain and Cyprus.

The own-brand portfolio for summer 2017 will total around 190 hotels.

There will be greater sharing of capacity in the existing portfolio across all source markets from summer 2017.

The initial hotels to be sold more widely across the group will include the Ocean Beach Club in Gran Canaria, Sunwing Family Resorts in Gran Canaria and Majorca as well as Sunprime Hotels in Turkey and Majorca.

Group chief executive Peter Fankhauser said: “Offering people the absolute best holiday experience and turning them into loyal customers is key to our strategy for profitable growth.

“We are investing heavily in delivering best-in-class service and our own-brand hotels give us the opportunity to take even more control of the customer experience.

“The benefits are clear in the satisfaction scores that they achieve and the recent success of Casa Cook also shows the positive impact we have with customers when we try new things.

“I believe they will love our exciting and expanding range of Thomas Cook hotels.”

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