James Villa Holidays launches to the travel trade today with a new website able to take bookings from agents.

All existing Villas4You bookings and documentation can be accessed via a James agent login.

Agents are being given the chance to win a £3,000 holiday gift voucher by accessing the site via a dedicated log-in and registering.

The operator’s 2017 customer campaign gives holidaymakers free car hire, travel insurance and welcome pack for flight inclusive holidays booked by February 6.

Agents will receive a £10 Lifestyle voucher for every 2017 holiday booked in the period.

Villa Collections has been introduced covering six different types of accommodation as part of an overall company revamp which includes a new logo.