One of the leading figures in industry sales is joining USAirtours.

Diane Court is taking on the in the newly created role of national sales manager as the operator signals its long-term commitment to trade-only sales.

She will be responsible for national key accounts and for developing agency sales through the company’s regional sales managers.

Her previous roles include national sales manager at Gold Medal, key account manager at Virgin Holidays and most recently as head of business development for JTA.

Court’s appointment follows the arrival of John Cooper, formerly of Anatolian Sky, to the USAirtours’ agency support team.

Company founder and chief executive Guy Novick said: “At USAirtours, we continue to value strong one to one relationships and both Diane and John bring a breadth of experience that will be much appreciated by both our loyal agents as well as my current team.”