THOSE whacky folk at Virgin are attempting to inject a little fun into air travel as it enters the bucket-and-spade market for the first time.
The hilarity kicks off instantly as passengers are welcomed on board the yellow banana – a reference to the distinctive colour of the aircraft.
From this point there is no going back – which is slightly unfortunate for the passengers because this is about as funny as it gets.
For the next few hours on your flight to the Mediterranean you will be subjected to the most side-splitting japes you can imagine.
You will howl with laughter as the cabin crew announce the captain’s vital statistics, have hysterics as you are told to strap up your bra for landing and positively wet yourself as you’re told you will be strip searched by airport police for undoing your seat belt before the aircraft has stopped. The gags are endless and about as funny as being told you are about to crash into the sea before learning it was all a mistake.
In a further attempt to be different – and one that deserves credit – is the food.
Bacon butties, hot dogs and ice cream replace the traditional tray format meals with real tomato ketchup and brown sauce.
Virgin Sun director Ian Brooks said: “Charter has almost become a dirty word but we want to alter that and make it a fun experience.”
Full marks for effort.
Meanwhile, Richard Branson for once emerged from his shell and discarded his timid tag to serve fruit pastel ice cream on the inaugural flight to Palma last week.
There really is never a dull moment with laugh-a-minute Virgin.