The Destination Group has launched a brochure dedicated to Florida’s Theme Parks and Beaches to run alongside its established USprogramme.
The 32-page brochure was launched to the trade last week and features all of Florida’s major attractions, including Walt Disney World and Universal Studios, as well as a range of beach product.
It replaces the operator’s Destination Disney brochure.
Product manager USAKeith Naylor said:”Most people who visit Disney want to combine it with something else so it made sense to expand the programme to include other theme parks and beach properties.”
Accommodation is featured in Orlando and all of the major Gulf Coast resorts as well as the Florida Keys, Miami, Palm Beach and Fort Lauderdale.
The operator is also selling the Orlando FlexTicket, Disney wedding packages, villa and apartment rental and cruises with Royal Caribbean, Celebrity and Disney Cruises.
An expanded Destination USAbrochure will be launched to the travel trade at the beginning of May.
New features will include accommodation in the USwestern national parks, and a new City Pass available in New York, Boston, Philadelphia, San Francisco and Seattle.
A dedicated UScity breaks brochure is under consideration for a possible launch later this year.