THEINTERNETis being used as the base for a guest loyalty scheme being developed byGolden Tulip Worldwide.
The scheme is due to be launched in the autumn and will allow guests to collect points for stays in Golden Tulip properties and exchange them for gifts or airline mileage.
Ruth Dawson, marketing director for the group, said it was building the programme around the Internet in order to save on paper costs and also to capitalise on the growing use and acceptance of Web-based technology.
“There are so many loyalty schemes around that this one has got to be different, easily accessible and easy to administrate,” she said.
Guests would be able to join the scheme by accessing a Internet site and would be able to check their personal accounts to see how many points they had at any time. The site would also display special offers and updated news about the group’s properties.
Dawson said the customer programme would be used as a platform for a similar incentive scheme for travel bookers and for agents.
A name for the frequent guest scheme has yet to be finalised.