A method to help airports more accurately forecast passenger demand and enhance marketing by providing insight into traveller intent has been unveiled.
The Diio Advance Bookings technology has been developed by aviation data firm Cirium.
The tool enables users to analyse traveller booking behaviour and demand with global coverage and data updated weekly.
It is designed to help airports identify opportunities to attract and retain air services, improve marketing campaign performance and return of investment and allocate resources more effectively.
Users can see a comprehensive view of global booking trends via multi-GDS booking insights and then analyse the data.
Cirium product vice president Kim Gesch said: “With our new product offering we are providing our customers with a modern interface that enables them to easily query and analyse global bookings to gain deeper insights into air travel demand.”