Brussels Airlines reveals brand revamp

Lufthansa Group carrier Brussels Airlines is being revamped with a brand refresh.

Updated colours, a new logo and aircraft livery follow an accelerated restructuring triggered by the Covid-19 crisis.

The Belgian company is transforming to become a “healthy, profitable airline”, including a focus on routes to Africa.

The African network of Brussels Airlines remained the most important market for the company during the pandemic.

The first Airbus A330 – the aircraft type that operates to Africa – to will be painted in the new collours is due to be ready in May 2022.

Chief executive Peter Gerber said: “We want to clearly mark the start of the new Brussels Airlines.

“With this new brand identity, we are ready to show our customers, our employees, our partners and all other stakeholders that we are turning a page.

“As one of the four Lufthansa Group network airlines, we are building the way towards a promising future.

“We see this new brand identity as a symbol of confidence in our company – re-emphasising our identity as Belgium’s home carrier.”

Head of marketing Michel Moriaux added: “This new brand identity is a very logical step for Brussels Airlines.

“After years marked by so many changes, it is important to clarify and confirm our position in the market.

“We are changing into a new company, with new cabin interiors, digitised processes, fleet renewal with A320neo’s on the way, and much more to come. We created a more contemporary branding, one that is fit for our digital age, one that represents a reliable and modern airline.

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