Going on holiday out of peak season is being considered by a quarter of consumers to cut their travel costs this year, a new poll suggests.
A third (34%) of holidaymakers plan to take action to reduce how much they pay for breaks, while a further 16% will skip holidays altogether this year.
Among those who plan to save money on their travels, the most popular tactics are taking UK trips (28%) and travelling outside the summer peak (26%).
Others plan to shorten the duration of their holidays (25%), eat away from tourist attractions (13%) and find a lesser-known destinations (13%).
An equal 20% plan to either book well in advance, wait for last-minute deals or select the cheapest form of transportation to get overseas.
A minority 7% of the 4,000 people polled plan to cut costs by not taking out travel insurance.
Kelly Whittington, speciality claims director at Aviva UK, which carried out the research, said: “Holidaymakers have some really good ideas on how to save, from setting themselves a spending limit, to looking for last-minute deals.
“However, it’s concerning to see that a small number of people would think about not taking out travel cover as unfortunately the unexpected can and does happen.
“We’d also urge people to take out travel insurance as soon as they book their break in case an unforeseen incident means they need to cancel.”