More than a third of people are willing to forgo eating out and ordering take-aways to afford a holiday this year.
Beyond saving money spent on food, 2,000 respondents polled for Luton airport were also willing to socialise less (21%) or cancel subscriptions to the likes of Netflix (18%), to ensure they get away.
With the cost-of-living crisis, half (49%) of people have rethought their holiday plans for the year ahead.
Of those, nearly one in four (23%) said they would still holiday abroad but head somewhere cheaper.
Almost half (44%) are looking for holiday offers and deals.
Almost a third (28%) will book all parts of their holiday separately, from flights to hotels, to get the best prices in a bid to be as cost-effective as possible, according to the study.
Supporting positive mental health continues to be a priority, as three-fifths (61%) of those surveyed confirm that taking a holiday abroad is important for their wellbeing.
A quarter of over 55s now want to explore more off the beaten track destinations, having seen their travel plans halted by Covid. L
Likely to be empty nesters, a fifth (22%) are looking at backpacking, multi-destination holidays to visit untried locations, while by contrast 64% of millennials prefer a relaxing beach holiday.
Luton airport chief commercial officer Jonathan Rayner said: “Last year saw a continued rise in demand for air travel, with over 13 million leisure and business passengers travelling through London Luton airport.
“The findings of our travel trends survey illustrate not only the enormous appetite to travel abroad, but also the many different reasons behind how and why people choose to travel.”