EasyJet has made a long-term commitment to help develop tourism to Morocco with a doubling of capacity by 2028.
The budget carrier’s in-hour tour operator easyJet holidays has agreed a four-year commitment to invest in tourism development.
The EasyJet group is co-operating with the Moroccan National Tourism Office (MNTO) on growth from this summer.
This will include online and offline marketing by easyJet holidays and support from the MNTO on the campaign plus authorisation to use its promotional material.
EasyJet holidays and and Morocco tourism chiefs will meet periodically to evaluate, discuss and review the ongoing partnership.
MNTO chief executive Adel El Fakir said: “This agreement with easyJet is historic for Morocco.
“The airline has real expertise in the European market, our main tourist source. EasyJet will thus be able to serve Morocco through additional direct routes with a doubling of seat capacity by 2028.
“This reinforces our offensive strategy on our target markets. What’s more, the growth of easyJet holidays is a fantastic opportunity for customers in the UK to experience dedicated package holidays to Morocco.”
The airline’s chief executive Johan Lundgren said:“EasyJet has doubled the number of services it operates to Morocco as its popularity continues to grow with our customers.
“We remain committed to our ongoing cooperation with the Moroccan National Tourism Office and look forward to working together now and in the coming years to promote Morocco and all it has to offer.”
EasyJet holidays chief executive Garry Wilson, easyJet holidays CEO, said: “Morocco is a fantastic destination which our customers love and we’re proud to have in our portfolio, so I’m very happy to be supporting its tourism growth for the future.”