Emirates has tweaked its livery in the third iteration of its official aircraft brand colours.
The original livery unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the delivery of Emirates’ first Boeing 777-300 in 1999.
The new design sees the Emirates.com URL being dropped.
The signature gold Emirates lettering across the main body in English and Arabic is also bolder and 32.5% larger.
Red Emirates branding on the belly of aircraft, introduced in 2005, is retained.
The UAE flag on the tailfin appears in a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy in reverse white.
Passengers with a window view will see the UAE flag colours painted on the wingtips facing the fuselage.
The first aircraft to feature the new livery is an Airbus A380. It will be gradually applied across the rest of the fleet with 24 aircraft, including 17 Boeing 777s, expected to be carry the new design by the end of 2023.
All new aircraft, from the first Airbus A350 entering the fleet in August 2024, will be delivered in this new livery.
Emirates Airline president Sir Tim Clark said: “Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world.
“We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”