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Long-haul and less familiar destinations on trend for 2025, Abta predicts

Trips to more far flung and less familiar destinations are being sought by consumers next year, according to Abta’s latest travel trends report.

The study shows that more than a third (34.2%) of people are planning to visit long-haul locations outside of Europe and North America, up from 28.2% last year.

Asia is the continent set to attract the biggest year-on-year rise in visitors, with one in 10 of people planning to travel there in the year ahead – up from 8.9% the year before. 

Japan, Thailand, India and China are among the top locations that people plan to visit.

Africa and the Oceania region are also set for a significant rise in visitors, with the latter being driven largely by plans to travel to Australia.

The research also suggests that 22% of Gen Z travellers plan to spend more on their holidays next year so they can upgrade their accommodation, compared with 14% of Millennials, 11% of Baby Boomers and 8% of Gen X.

This follows on from an increase in Gen Zs taking five star trips this year.

Abta communications director Graeme Buck said: “More people are looking to travel abroad in 2025, and our report shows that many are looking for new experiences.”

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