More than 500,000 passengers are expected to use Luton airport over the February half-term break as demand rises for ‘destination dupes’.
The forecast follows more than one million people passing through the airport in January.
Amsterdam, Barcelona, Lisbon and Paris are among the most sought-after half-term destinations.
Cairo, a recent addition to Luton’s network, is among top winter sun spots alongside Antalya, Marrakech and Sharm El Sheikh.
Geneva and Salzburg are the main winter sports gateway locations.
Head of guest experience Clare Armstrong said: “The February half-term getaway is always an exciting time at London Luton airport. For many people, it’s the first opportunity of the year to head for some sunshine, hit the slopes, or visit family and friends.
“Our latest research reveals that travel habits are becoming bigger, bolder and braver.
“We are seeing a steep rise in demand for ‘destination dupes’ with passengers abandoning expensive long-haul destinations for cheaper, more accessible alternative locations such as Albania, which has been dubbed the ‘Maldives of Europe’.
“The frequency of daily flights is also fuelling demand from day-trippers looking for hassle-free 24-hour city breaks in places such as Malaga, Paris and Dublin.
“We now have over 50 shops and restaurants for passengers to enjoy and the good news is that there are more to come, meaning even greater choice for everyone who passes through the terminal this year.”