Nominations have opened for the first Silver Marketing Awards from across all industry sectors.
The Silver Marketing Association awards will recognise and celebrate the companies and individuals who have delivered successful marketing campaigns since January 2022, focusing on the older demographic, and showing creativity, empathy and measurable results.
The awards will be presented at a drinks reception following the Silver Marketing Summit on June 27 in London.
Entries for the nine awards will be judged by a panel of experts, each a specialist in their field. The deadline for nominations is April 28.
The categories are:
- Best Print campaign
- Best Digital campaign
- Best Direct Mail campaign
- Best Outdoor campaign
- Best Social Media campaign
- Best TV campaign
- Best Radio campaign
- Best PR campaign
- Best Overall Multi-Channel campaign
Silver Marketing Association managing director Debbie Marshall said: “We want to recognise and celebrate the achievements of those companies who are marketing to this demographic, with successful and impactful campaigns.
“The awards are free to enter and open to all companies, not just Silver Marketing Association members, and we are looking forward to awarding the trophies to the winners in June.”