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‘Strong enthusiasm’ for winter travel in Europe led by UK

More people from the UK are showing a desire to travel this autumn and winter than other European countries, new research reveals.

A surge in travel sentiment shows that 73% of Europeans are planning trips between this month and March 2025 – up six per cent from the same period last year.

The UK is leading, with 84% of respondents expressing a desire to travel, reflecting an increase of 10% from 2023. 

Following closely are Germany at 79% (up 16%) and France at 78% (up 15%), according to the study by the European Travel Commission (ETC).

There is less concern over costs, with 19% worried about trip expenses, a drop of three per cent from this time last year. 

The most common budget, selected by 27% of travellers, is €500-€1,000 per person per trip. 

Close behind, 26% plan to spend a higher amount of €1,500 to €2,500, a three per cent rise from last year.

Despite a decrease in concerns about travel costs and inflation, 15% of respondents remain worried about their overall financial situation.

Other significant concerns include the ongoing Russian-Ukraine war, troubling 13% of respondents, and tensions in the Middle East, which concern nine per cent. 

While worries about extreme weather events have decreased by 4% from last year, 10% still express concern. 

Additionally, nine per cent worry about potential travel disruptions from strikes or staff shortages, and another nine per cent are anxious about overcrowding at their chosen destinations.

When it comes to selecting holiday destinations, safety is the top criterion for 18% of Europeans, followed by stable weather and bargains, both at 12%. Friendly, welcoming locals are also a priority for 10% of travellers.

Travel intentions among the 25-34 age group have risen to 75%, a nine per cent year-on-year increase. 

Similarly, 64% of 18-24-year-olds now plan to travel, up by eight per cent, while 78% of those aged 35-44 show a seven per cent rise. 

Younger travellers are planning to take trips more often, with a strong preference for city breaks and sun and beach holidays.

Older travellers in Europe are also eager to travel, with 75% of those aged 55 and over expressing a desire to do so, a four per cent increase.

Almost half (45%) plan trips lasting more than seven nights, particularly seeking out experiences rich in culture and heritage or nature and outdoors. 

“These older travellers tend to prefer familiar destinations with reliable tourist infrastructures,” the report said.

Europe’s most popular travel destinations continue to dominate with Spain and France most favoured, followed closely by Italy. Germany, Austria, and Greece also feature.

The data also shows that more than half of respondents are shifting their focus to lesser-known spots, likely to avoid overcrowding in popular places. 

Specifically, 38% seek out less touristy locations, while 18% plan to explore remote, “new” areas with minimal infrastructure, according to the intra-European travel research.

Younger generations are leading this trend, showing a clear preference for off-the-beaten-path experiences.

ETC president Miguel Sanz said: “Today’s findings reveal a strong enthusiasm for travel among Europeans, highlighting their focus on travel budgets even after the peak summer months. 

“Alongside this enthusiasm is a growing interest in exploring lesser-known destinations, presenting unique opportunities for off-the-beaten-path locations. Younger generations are particularly keen on discovering hidden gems. 

“By embracing these diverse travel choices, we can promote responsible tourism while supporting local economies and preserving cultural heritage”.

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