MSC Cruises has agreed a multi-year global partnership deal with Formula 1.
The partnership was announced at the Bahrain Grand Prix last weekend and will enable the Swiss-based cruise line “to leverage Formula 1’s growing global fanbase to showcase its extensive offering of quality holidays”.
MSC and Formula 1 will also join forces as they “continue to drive towards sustainable change”. Both companies have committed to becoming carbon neutral and are developing various environmental technologies.
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Pierfrancesco Vago, MSC Cruises’ executive chairman, said: “There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next generation technologies.
“We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations.
“We are looking forward to developing our relationship together as this exciting season unfolds.”
Formula 1 president and chief executive Stefano Domenicali said both companies were “truly global brands”.
“It is a perfect partnership with both of us focused on delivering the best experience for our fans and customers globally and combining entertainment, luxury, and service,” he said.
“We are both committed to sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand.”