News

Royal Caribbean Group bids for greater share of global holiday market

Royal Caribbean Group aims to capture a higher share of the global holiday market as its brands continue attract record bookings for 2024 sailings. 

The company pointed to a “particular strength” of pricing and on board revenue from European and Alaskan itineraries.

Customer deposit levels stood at $6.2 billion at the end of June while on board spending and pre-cruise purchases continue to “significantly exceed” 2023 levels driven by higher prices.

Group president and chief executive Jason Liberty said: “We are thrilled with the ongoing excitement for our incredible vacation experiences, which has continued to result in better bookings than prior years. 

“We have seen strength for all key products and are already taking more bookings for 2025 sailings than 2024.”

He was speaking as the company reported net income of $854 million for the three months to June 30 against $459 million in the same period last year based on total revenues topping $4.1 billion.

Net profit for the first six months of the year tripled year-on-year to $1.2 billion from $411 million for the parent company of Royal Caribbean International, Celebrity Cruises and Silversea. 

Liberty said: “Our momentum continues. We met our financial targets 18 months earlier than expected, have our balance sheet in a strong position, reinstated our dividend, and we are just getting started. 

“Exceptional demand for our vacation experiences has accelerated our performance by generating significant yield growth over the past several years. 

“As we look forward, we remain intensely focused on driving strong shareholder returns by delivering a lifetime of vacations and taking a greater share of the rapidly growing $1.9 trillion global vacation market. 

“This is underpinned by our formula for future success – disciplined growth and moderate yield growth while controlling our costs.”

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.