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Advantage and Aito ‘engage’ with government over sector’s challenges

The Advantage Travel Partnership chief has called on the government to find solutions to the “unique difficulties” being faced by the UK outbound travel sector in the wake of the pandemic.

Julia Lo Bue-Said has urged the Treasury to recognise the “critical” importance of the outbound travel sector to the UK economy and to demand the challenges it faces be recognised.

She said her goal is for the partnerships to work closer with government to “secure the future of the industry”.


More: Government ‘could have done better’ on supporting economy during Covid


“We are all clearly delighted that international travel is getting back to normal, but feel it is critical that the government recognises the unique difficulties still being faced by the UK outbound travel sector in the wake of the pandemic,” she said.

“By engaging with the Treasury, our aim is to bring to light the situation that exists within our sector and work closely with the government to find measures that will secure the future of an industry that provides such a valuable contribution to the UK economy.”

She went on to say the role of travel agents and tour operators, and the value they add to customers, “has never been so great”, making it even more “vital” government recognises the challenges the sector faces.

“Since the pandemic, consumers are looking for greater protection, more security and better customer service,” she said.

“Coupled with the current economic climate, getting the best value for money has never been more important and as consumers look to make more informed choices, a thriving outbound travel sector is crucial.

“At such a critical point for the industry, as the recovery from the pandemic continues, it is vital that there is direct recognition from the government that the outbound travel sector is facing unique challenges as it seeks to secure its future and continue to provide thousands of jobs and billions of pounds in contributions to the UK economy.”

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