The Balearic Islands will run its ‘Stick with your Mates’ campaign again this summer to help young British tourists have a safe holiday in the destination.
Working with the British embassy and consulate, the initiative will also highlight the islands’ “zero tolerance against uncivil behaviour”.
Running from June 1 to August 31, the €20,000 campaign will provide holidaymakers with tips about how to take care of one another and help avoid serious accidents
It will feature short videos and images on Instagram and Facebook, with the hashtag #stickwithyourmates.
The Balearic Islands and the British embassy have worked on joint campaigns to encourage safe tourism since 2019.
This year’s campaign will be seen in the UK and in the Balearics, which expects British visitor numbers to return to pre-pandemic numbers this summer.
More: Balearics safety campaign to target young British travellers