Classic Collection Holidays has launched a Welcome Back rewards scheme to celebrate the reopening of travel agency stores on Monday (April 12).

Running from April 12-30 April, the incentive offers a £100 reward for each Classic Collection booking made. The minimum value must be £5,000, for travel after July 1.

The luxury operator is also offering digital training guides and downloadable marketing and social media assets to help agents “to convert pent-up demand”.

Si Morris-Green, director of agency sales and marketing, said: “During lockdown, Classic has been particularly proactive in meeting the training needs of our agent partners.

“With retail now opening up to our mutual customers, and the situation regarding international travel gaining clarity, our ‘Welcome Back’ campaign will ensure that our trade partners are in the very best position to capitalise on the pent-up demand for holidays overseas and convert that demand into bookings.”

Social media assets and downloadable offer posters are available on Classic’s agent Facebook groups.

The operator will be holding two virtual ‘live’ safari events on Zoom later this month to promote South Africa holidays. The safaris will be broadcast live on April 23 and April 29.

Its live virtual safaris in March were watched by more than 500 agents from the UK and Ireland.

Morris-Green added: “As retail starts to reopen, it’s great to give agents a taste of what might be available.”