Elite Travel Group aims to double its membership within the next five years.
The consortium welcomed two additional members on October 1, bringing its total to 50.
Chairman Robert Lines announced he hopes Elite reaches 100 members by 2027, which would see the consortium return to the same membership figures as 15 years ago.
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Lines said he sees the target as “ambitious but possible”.
He spoke to Travel Weekly at Elite’s 21st annual conference in Córdoba, Spain named Travel Reunited which saw 60 agents and operators participate in workshops, watch presentations and socialise at the Eurostars Palace Hotel.
“We are looking to grow and our goal is to reach 100 members in the next five years,” Lines said.
“We will go and call in on independent agencies around the country to talk to them and see if they are happy with their consortium and, if not, we will welcome them into our family.
“We are known as the friendliest consortium in the business and that is for a reason – we take care of our members and, as a smaller consortium, our members are real people instead of numbers and everybody knows each other which is lovely.
“Around 15 years ago we had 100 members and it is time we got back to those levels.”
Picture: Agents and operators at Elite’s annual conference in Córdoba.