The founder of an online lifestyle platform designed to connect brands with women in midlife has joined the speaker line-up for Abta’s Travel Convention in Marrakech.
Eleanor Mills is an award-winning editor, writer and broadcaster who founded Noon to appeal to so-called ‘Queenagers’ – a financially lucrative cohort with significant spending power and influence.
During her address, she will talk to delegates about how to market to midlife women while referencing research into their attitudes, spending, preoccupations and travel aspirations.
The Travel Conventon will be Abta’s first overseas convention since the pandemic and will take place from October 10-12.
Speakers confirmed so far include former Conservative MP Rory Stewart and consultant and author Christine Armstrong, in addition to Intrepid Travel chief executive James Thornton.