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Gold Medal and sister brands offer Canada trip prize in winter campaign

Dnata Travel Group UK B2B brands have launched a joint multi-brand campaign for the first time, offering agents the chance to win a holiday to Canada.

Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys unveiled the Winter Escapes initiative to showcase four types of winter holidays: Festive Breaks, Unique Experiences, Winter Sun and Winter Wonders.

A dedicated Winter Escapes digital brochure is available to agents on a micro-site, which includes downloadable content, while the marketing team will highlight winter snow and winter sun offers throughout November.

Products available range from New York city breaks to ‘once-in-a-life’ holidays to the Galápagos or Japan, or escapes to the Caribbean.

The holiday incentive runs from November 1-December 15, in association with Air Canada.

The prize includes return economy flights, car hire, three nights in Quebéc City and one night at Hôtel de Glace (pictured).

To enter, agents must make a Gold Medal, Pure Luxury, Cruise Plus or Incredible Journeys package booking departing between November 1 and March 31, 2024, or November 1, 2024, and March 31, 2025.

A booking that includes flights with Air Canada will give agents a double entry.

Sarah Lancashire, marketing director at dnata Travel Group UK B2B, said: “Our brand-new Winter Escapes campaign features sought-after winter sun and snow worldwide holidays, luxury retreats, cruises and touring – perfectly showcasing the expertise of each of our dnata Travel Group UK B2B brands.

“Our focus has been predominantly on sunshine holidays, but we know that many destinations come to life in the winter months.

“We have worked closely with our incredible supplier partners to source a wonderful and inspiring selection of snow activities unique to winter in captivating destinations across the globe that we know our agents and their clients are going to love.

“We also recognise the charming appeal of jetting off to warmer climates during the winter months, so agents can expect to see winter sun inspiration too.”

Picture: Hôtel de Glace image courtesy of Village Vacances Valcartier

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